Sunday, November 18, 2007

Curly hair? I'd rather die!

According to Jezebel, since Allure magazine ran an article about a Brazilian hair straightening technique that uses ridiculous amounts of formaldehyde, there has been an INCREASE in women seeking the service. WTF?

In a post on, a rep from a New York salon profiled in the article says:

"It gave us a huge plug," said Harley DiNardo, owner of Shampoo Avenue B in
New York, who said he has hired two extra staffers to help out at the salon to
meet sudden demand for the treatment. Many of his new customers have reported
finding the salon in Allure, he said. "We didn't know if the article was going
to help us or hurt us," he said. "I felt like [writer Mary A. Fischer] was going
to do a positive thing but she basically tried to scare everyone. There are way
worse smells and chemicals that you can put in your hair. It doesn't damage your
hair. There shouldn't be any concern if the stylist knows what they're doing.
We're very, very busy. The phone still rings off the hook."

Allure editor in chief Linda Wells said, "It's so illogical that people would willfully pursue something that they know if dangerous...we're talking about formaldehyde, which is a known carcinogen."

Do a search for Brazilian hair straightening and check out some of the breathless endorsements around the Web. Perhaps my favorite:

Who wants straight hair?..probably every girl in America. There's a new
technique called a Brazilian hair straightening and it turned kinky curly
into beautiful hair in less than 2 hours and lasts for up to
4 months. (Emphasis mine)

Don't tsk, tsk too much, if you use one of the sodium hydroxide-laden hair straighteners commonly marketed to black women. Y'know sodium hydroxide...lye...that stuff used in Drano and to aid the decomposition process of roadkill in landfills...I'm not sure this stuff is so much better than formaldehyde.

Bad, ugly kinky hair....oh cursed affliction. It seems women would rather die than rebel against the European beauty standard.


Mes Deux Cents said...

Hi Tami,

Wow, Embalming fluid has a new use. It's so sad that so many people have been brainwashed into believing that they are naturally unattractive.

I can't believe it's 2007, it could be 1957.

By the way Latin America and South America have some really, really serious problems with issues of race. So it does not surprise me that this is from Brasil.


Tami said...

I had heard that about Latin and South America. Colonialism is a bitch, ain't it!

Even as we have made so much progress, it amazes me the destructive beliefs (like the good hair=straight hair thing) that we cling, too.

LadyToadstool said...

I have curly hair, and I mean seriously curly. Personally, I find no problem with it. If I'm desperate to have it straight, I use a pair of straighteners - however, I prefer my hair to look as it does now: a day or two after it's been straightened and it's regained some of it's natural curl.

I don't see the point in wanting hair so straight it looks fake. That just isn't nice. Besides, curls can be gorgeous too. In fact, I like my curls and more offten than not, I just leave them to be free and loose because that's the way nature intended.

Seriously though, embalming fluid? talk about being one stepp closer to the grave...

Anonymous said...

Well straight hair is nice and me being a curly girl always dreamed of having straight hair.However, i have learned to live with my curly hair, but most importantly care for it and i love it and I get so many compliments. i beieve that the majority of people with curly hair hate it because they do not try to work with it. seriously, curly hair is exotic and sexy!

Anonymous said...



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