And this time to add to the classiness, they are being marketed as the "Afrika" collection. Please get ready to see self proclaimed, post-racist, ironic hipsters near you wearing this fall trend. You know because this isn't totally racist or anything. This company will never cease to amaze me, in every way.
What other continent is viewed this way? When was the last time you saw a fashion collection of brown bear fur and Celtic prints labeled "Europe!" No one would buy a pan-European marketing ploy that blended Irish culture with prints from animals found in upper Scandinavia and Russia. Such a thing would be foolish. But no one can be bothered to know the difference between Zambia and Mauritania. Africa becomes just a mush of dark tribal folk and wild animals, and suffers the indignity of insensitive marketing all the time. Asia, too, but that's another post. (Someone needs to stop Gwen Stefani before she appropriates again.)