Wednesday, July 20, 2011

Summer's Eve race fail: Sistahs get your vaginas fresh...Ummm-hmmm

I'm not sure which is worse: that companies are still trying to convince women that their genitals are inherently nasty and in need of special washes and sprays or that Summer's Eve has developed one of the most stereotype-laden, race-failing commercials I've ever sell said special washes and sprays.

Fellow black ladies, because we can't understand standard English unless it's spiced with a little sassiness, Summer's Eve has helpfully written the You Tube description for this video in Mammy lingo, too:
You heard me! You best be headed to the store for some dermatologist-tested Summer's Eve Cleansing Wash and Cloths.
Ah, you can almost see the neck swirling and finger popping...

And, is it me, or does it sound as if the commercial producers found someone who does not naturally speak with blaccent and made them "black up" their speech. That means, either they spent time telling some poor, black actress that she doesn't sound black enough. Add some more ummm hmmms and lip smacks! Or, they found a non-black person to mimic what they think black women sound like. What is the aural equivalent of black face?

Oh, and my Latina sisters? Ya'll had best quit wearing those tacky, leopard-print thongs! Your vaginas don't like it one bit.

Ai yai yai, indeed...

White ladies apparently lack the sassiness and spiciness of their black and brown counterparts, but sadly their vaginas still need special cleansing.

Tell me these are leaked Dave Chapelle skits...please...not that any agency (Looks like the agency of record for the Summer's Eve brand is The Richards Group) thinks this is how you speak to women of color. This, my friends, is why diversity is important in every area business. If there were women of color involved in creating this fuckery I'll eat my black card.

UPDATED: Cause you know Cleopatra wishes she could have gotten her hands on some Summer's Eve. SMDH

H/T Gawker


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